Advertisement of the future: the analysis of emotions, a risk of manipulation?

Emotions are the key that will allow advertisers to tailor their messages as finely as possible. To analyze them, facial recognition and neuromarketing techniques are increasingly being used across the Atlantic. With the real risk of washing our brains…

 

To make their ads more effective, marketing specialists and advertisers have been trying for several years to decipher our emotions. Knowing whether you are happy, surprised, sad, confused, angry or worried when you look at a pub can rework it to correct its impact and strengthen its memorization. Thanks to cognitive neuroscience and the study of how our brains work, advertisers expect to address your emotional system in order to act on your purchases – which are in 80% of the irrational cases . Continue reading